Amazon’s annual Prime Day event rakes in billions of dollars for the company, but consumers who plan on taking advantage of the appealing deals on offers should take care to avoid being duped by false reviews on products. Despite a number of measures already in effect, Amazon has not been able to curb the spread of false and misleading reviews for products sold through the company’s platform. Prospective buyers should examine reviews for a product carefully, making sure to inspect things like the amount of detail provided in reviews, suspicious distributions of high ratings, and more. Customers can also check the dates on reviews to find those left most recently and should know not to trust even those reviews marked as verified.

Key Takeaways:

  • The highest percentage of fake reviews are for electronics and gadgets.
  • Check the language of the review, as the fakes often use very brief, vague messages without any details about the product.
  • Verified Purchase tags can no longer be trusted as they have been taken over by fake reviewers and sellers.

“There are some things you can do to try and distinguish the fake reviews from the authentic ones though, according to Fakespot COO and co-founder Robert Gross.”

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